Lauren Simpson is passionate about the value of data in decisions and in engaging audiences. She captures and visualizes user behaviors to make data-driven decisions at every part of the customer journey.

Lauren began building her analytics career in product development at a marketing agency, spearheading product testing and market research for General Mills and other companies. From there, she worked in account management at Gartner, where she gained experience in the finance, technology, healthcare, and security industries. 

As Chief Marketing Officer at Rebalance, Lauren’s passion for personal finance intersects with her professional activities. She utilizes data analytics to improve the client experience and evolve our marketing strategy. She leads internal and external webinars and events and manages all digital communications. Lauren spearheads B2B and B2C campaigns and tracks all analytics for the firm. Her acumen in utilizing data to drive growth plays a pivotal role in leading the Growth Marketing Team. 

Lauren graduated from Brigham Young University with a Bachelor of Science in Marketing, and she holds a Google Analytics certification. She now lives in Utah with her husband and son, where they enjoy the great outdoors and are working toward visiting every U.S. national park.

Of all her successes and accomplishments, Lauren is most excited about one goal she strives for every day: to retire early.