Employee Participation in BetterK Client Retirement Plans Currently Averages 88%

BETHESDA, Md. & PALO ALTO, Calif. Sept. 7, 2022—In recognition of the Plan Sponsor Council of America’s National 401(k) Day, which this year features the theme “Know Your Numbers,” award-winning wealth management firm Rebalance is pleased to share significant numbers.  These numbers illustrate how Rebalance’s premier small business 401(k) offering, BetterK, has benefited its plan sponsors and plan participants over the past two years.

BetterK is Rebalance’s proprietary, innovative 401(k) offering, specializing in small businesses with assets ranging from $1 million to $10 million. The BetterK platform stands apart from other 401(k) solutions by reducing fees, by offering “Ivy League” endowment-style investment management, and by providing top-notch day-to-day service.

Since it first launched nationally in 2020, BetterK has saved plan participants up to 50% in fees. These dramatic cost savings go directly to the participants. Rebalance works with plan sponsors to attain real engagement and increase participation rates, which in turn makes their plan more valuable and attractive to retain or hire employees. Employee participation in BetterK retirement plans is averaging 88%, while the standard in the industry is nearly half of this amount.

BetterK also provides a Projected Balance for each participant based upon their contribution levels, their investment options, and their costs.  The stellar service team at Rebalance works with each individual so he or she will truly “know their numbers.” This is accomplished with personalized planning toward an expected goal amount and bridging any gaps that may exist.

“In addition to the education and advice we provide plan participants, our BetterK team is happy to consult with plan sponsors on numbers that are most important to them,” said David Ranney, Vice President of BetterK Sales at Rebalance.  “We can help our clients explore different plan designs such as Safe Harbor and Cash Balance, among others, that can increase the amount of tax deferrals for business owners and key employees by hundreds of thousands each year.  As a business owner, it’s always better to set up a structure to pay yourself later, rather than Uncle Sam.”

With its commitment to investing literacy, Rebalance recognizes the vital importance for individuals to know how much to contribute to get to their desired planning goal. For 2022, a maximum of $20,500 can be contributed to a 401(k) Plan and $245,000 to a Cash Balance Plan. If one is 50 or older, another $6,500 may be added.

For more information about BetterK, please visit: https://www.rebalance360.com/401

About Rebalance 

Rebalance is an award-winning investment firm that provides its clients with access to a fundamentally different and better set of investment options. For individual consumers, Rebalance360 combines world-class investing, financial planning, and personalized advice into a powerful and transformative approach to wealth management. Small business clients trust the firm’s BetterK offering to help them reduce their 401(k) fees by up to 50%, improve employee participation, and “bring alive” employer-based retirement savings plans.

The firm’s innovative solutions and team leadership have been profiled in such top-tier media outlets as The Wall Street Journal, CNBC, FOX Business, NPR, The New York Times, MSNBC, PBS and CBS among others. In 2015, the U.S Senate invited Managing Director Scott Puritz to testify regarding new fiduciary rules designed to make the investments of Americans safer, and he is the only financial advisor in the U.S. ever to testify on such an important issue. In 2018, Rebalance was honored by Schwab’s Pacesetter IMPACT Award™ for Innovation and Growth.

The Rebalance Investment Committee is anchored by four of the most respected experts in the finance world: Professor Emeritus Burton Malkiel, the world-renowned Senior Economist at Princeton University and author of A Random Walk Down Wall Street; Dr. Charley Ellis, the former longtime chairman of the Yale University Endowment; Jay Vivian, the former Managing Director of IBM’s $100+ billion in retirement investment funds for more than 300,000 employees worldwide; and Kristi Craig, CFA, the first-ever Chief Investment Officer of the National Geographic Society, where she oversees a $1.4 billion endowment.

Rebalance is headquartered in Bethesda, Md. and Palo Alto, Calif., currently serves more than 600 clients and manages more than $1 billion of their financial assets.